WORK / URI INNOVATION LABS
Making innovation
visible.
At URI's Innovation Labs, I helped students start their brands with logos, flyers, and early brand strategy. I also created identities and promotional graphics for the labs and university programs.
MY ROLE
Student Creative Director
FOCUS
Labs, programs, & student brands
PERIOD
2023-2025
EXPLORE THE PROJECT
01 / LAB IDENTITY
A recognizable
home for innovation.
My role as Student Creative Director combined university design work with helping student founders develop their brands. For one of my first tasks at the Innovation Labs, I led a visual rebrand spanning a new logo, visual identity, and design system.
The rebrand was one part of a broader creative role. I also designed materials for university programs and events, carrying the identity into the everyday promotion of the labs and what they offered.
Beyond the rebrand
02 / PROGRAM MARKETING
An open door
for new ideas.
The Innovation Labs were an open space for students to explore ideas, ask questions, and find support. Whether someone was thinking about starting a business or just had an idea they wanted to talk through, we helped them figure out where to begin.
03 / EVENT PROMOTION
Putting student
creativity on show.
I helped promote student businesses through marketing and the planning of campus events and showcases. My work included creating promotional materials and helping organize opportunities for students to share their ideas, introduce their brands, and connect with the URI community.
04 / BEYOND THE LAB
Taking Rhody on the road.
I developed design concepts and marketing materials for a proposed University of Rhode Island charity license plate. My work explored how to bring URI pride to Rhode Island roads and build interest in the initiative among the university community.
